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Introduction to Samba’s Features

This post is also available in: Czech

Samba is A.I.-powered marketing automation and optimization tool that was built, from the ground up, for B2C and B2B businesses. Uniting multiple applications into one, Samba makes running your marketing efforts more effective and cost-efficient.

To give you a better idea of what you can achieve with Samba, we’ve prepared a brief overview of its features:


Let Samba do the work for you and put your email marketing on autopilot. Autopilot is allowing you to do a completely automated process of analysis, distribution, and iteration based on the personalized data of your customers. All you’ll need to do is set it up and then watch it work.

Click here to learn more about how to get started with Autopilot.

Email Personalization

Based on the real-time preferences, interests, and shopping history of each individual customer, you’ll be able to provide truly personalized emails that offer products and communications that are truly relevant to each person.

One-off Campaigns

Email Campaigns

If you actually want to build your email campaign from the ground up, you can use our One-off campaigns. It allows you to set up everything like targeting, templates, products, or customers.

Click here to learn more about how to get started with One-off Campaigns.

Our built-in Picasso email editor, allows for easy customization of your email and newsletter templates, with drag-and-drop controls and optimization for all email clients (Gmail, Outlook, etc.) and across all devices. Click here to learn more about how to get started with the Picasso Email Editor.

Our Drag & Drop editor is a successor to Picasso editor. This editor is more advanced, with many built-in features and upgraded UI. You can create your email template from zero and use our prebuild rows, or you can use one of our Default templates and customize it to suit your needs. Click here to learn more about how to get started with the Drag & Drop Email Editor.

Create emails and newsletters that truly shine with access to thousands of free stock images that you can freely use in your campaigns.


We recommend you to use our new Drag & Drop editor instead of Picasso. Drag & Drop editor is more advanced and gives you more customizations features.

Coupon Marketing

Utilizing coupons on your e-shop? If so, you can manage your coupons directly in Samba, adding them to your email campaigns. Samba will automatically track the number of sent coupons, ensuring each customer only gets one, with no duplications, and allow you to export coupon distribution for verification purposes.

Learn more about Coupons in Samba and how to use them.

Push Notifications

Thanks to Samba you can target your customers not only with email but also with Push notifications. Push notifications allow you to send targeted notifications from your e-shop, and thanks to that your customers can receive them even when they are not currently present on your website.

Learn more about Push notifications and how to set them up here.

SMS Campaigns

As part of one-off campaigns, you can use another communication channel, which is SMS campaigns. If you also include a phone number in your customer’s feed, you’re ready to use this channel for further direct targeting. SMS are highly effective thanks to up to 99 % open rates – we recommend using this paid channel, especially for time-sensitive offers that you want to let every customer know about.

Learn more about SMS campaigns and how to set them up here.

Flow Campaigns

Samba’s Flow Campaigns helps you to reach your customers on multiple levels. You can break down an omnichannel campaign, use segmentation options, custom actions, touchpoints, and more.

Click here to learn more about how to get started with the Flow campaigns.


Data analysis and customer segmentation are what marketing automation is built upon. Being able to gather information and execute marketing efforts based on certain customer or visitor characteristics is vital to your marketing success.

Click here to learn more about how to get started with Segmentation.

Web Personalization

Working in tandem with Samba’s effective personalized email campaigns are its robust Web Personalization features, which utilize customizable, embedded widgets that showcase highly-relevant products throughout an e-shop.

Click here to learn more about how to get started with Web Personalization.

Welcome Campaigns

Expand your email database and improve conversion rates with Samba’s Welcome Campaigns, which utilize customizable pop-ups that can trigger at various key points in a customer’s journey, such as the distribution of a coupon automatically sent after registering via a pop-up window.

Click here to learn more about how to get started with Welcome Campaigns.


  • Abandoned Cart [Learn more]
    Samba will automatically remarket to a customer with an abandoned cart, utilizing viewed and related products and optimized timing.
  • Shopping Intention [Learn more]
    Reactivate or remarket customers with products they’ve purchased or shown an interest in.
  • Repeat Orders [Learn more]
    Based on order history, Samba automatically calculates the average consumption time of each consumable product and will automatically remind customers who have purchased those products to reorder when they’re scheduled to run out.
  • API Triggers [Learn more]
    API triggers are designed for e-mail real-time sending triggered by calling Samba API from the client-side. They can be utilized, for example, to send a special offer to customers immediately after their registration or any other action.


Community Support

Connect with other Samba users to discuss various Samba-related topics or request assistance.

Email Support

Get assistance from Samba professionals via Helpdesk or email. You can contact us here.

Dedicated Premium Support

Get quick and convenient professional assistance within minutes with our online chat.

This post is also available in: Czech

Updated on January 11, 2023

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