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Introduction to Samba’s Features

This post is also available in: Czech

Samba is an A.I.-powered marketing automation and optimization tool that was built, from the ground up, for B2C and B2B businesses. Uniting multiple applications into one, Samba makes running your marketing efforts more effective and cost-efficient.

To give you a better idea of what you can achieve with Samba, we’ve prepared a brief overview of its core features:


Based on the real-time preferences, interests, and shopping history of each individual customer, you’ll be able to provide truly personalized emails that offer products and communications that are truly relevant to each person.


Put the entirety of your email marketing on autopilot, allowing for a completely automated process of analysis, distribution, and iteration based on the personalized data of your customers. All you’ll need to do is set it up and then watch it

Click here to learn more about how to get started with Autopilot.


Utilizing coupons on your e-shop? If so, you can manage your coupons directly in Samba, adding them to your email campaigns. Samba will automatically track the number of sent coupons, ensuring each customer only gets one, with no duplications, and allow you to export coupon distribution for verification purposes.


Our built-in Picasso email editor, allows for easy customization of your email and newsletter templates, with drag-and-drop controls and optimization for all email clients (Gmail, Outlook, etc.) and across all devices.

Click here to learn more about how to get started with the Picasso Email Editor.


Create emails and newsletters that truly shine with access to thousands of free stock images that you can freely use in your campaigns. Best of all, the Picasso editor will automatically arrange and optimize the images to display perfectly.


Ensure optimal control over your email audiences with Samba’s segmentation options. Simply define your active and inactive segments and fuel your marketing efforts with

All of our subscription plans offer different levels of segmentation:

  • Silver: Includes classic segmentation criteria such as customer name, location, gender, or registration date.
  • Gold: Includes all Silver segmentation criteria plus customer value and order history. With this, for instance, you can easily segment out a creditworthy customer who has previously purchased a particular.
  • Platinum: Includes all Silver and Gold segmentation criteria please professional marketing segmentation criteria, including the ability to filter customers based on estimated future orders, improve your email marketing with A / B testing, or effectively fuel your upselling and cross-selling strategies.

Click here to learn more about how to get started with Segmentation.

WEB PERSONALIZATION (available in Gold and Platinum)

Like Samba’s email personalization feature, customers will be shown products that they’re interested in directly from within the e-shop itself, all automated and in real-time Samba, greatly increasing the chance they’ll purchase.

Click here to learn more about how to get started with Web Personalization.

WELCOME CAMPAIGNS (available in Gold and Platinum)

Greatly expand your email database and improve conversion rates with Samba’s Welcome Campaigns, which utilize customizable pop-ups that can trigger at various key points in a customer’s journey, such as the distribution of a coupon automatically sent after registering via a pop-up window.

Click here to learn more about how to get started with Welcome Campaigns.

TRIGGERS (available in Platinum)

  • Abandoned Cart [Learn more]
    Samba will automatically remarket to a customer with an abandoned cart, utilizing viewed and related products and optimized timing.
  • Shopping Intention [Learn more]
    Reactivate or remarket customers with products they’ve purchased or shown an interest in.
  • Repeat Orders [Learn more]
    Based on order history, Samba automatically calculates the average consumption time of each consumable product and will automatically remind customers who have purchased those products to reorder when they’re scheduled to run out.


Connect with other Samba users to discuss various Samba-related topics or request assistance.

EMAIL SUPPORT (available in Gold & Platinum)

Get assistance from Samba professionals via Helpdesk or email. You can contact us here.

DEDICATED PREMIUM SUPPORT (available in Platinum)

Get quick and convenient professional assistance within minutes with our online chat.

This post is also available in: Czech

Updated on May 23, 2019

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