Installation of the connector To connect your Shopify account with Samba, you need to instal Samba’s connector to your Shopify administration. Open Shopify App Store and search for Samba. Once you get to the profile of our app click on “Add app“. In the next step create a connection by…
In the following article, we will show you how to set up customer tracking on your website by connecting Samba and the Upgates platform. General information on customer tracking can be found in this article. Tracking code In order for Samba to be able to track your customers’ purchasing behaviour…
In this short article, we will take a look at how to create the necessary URLs of your XML feeds in the Upgates eshop administration for successful data integration with Samba.ai. Generating data feeds In order to create URLs for your XML feeds, you need to generate an API key…
The following article will take a closer look at the new Google Analytics 4. What is GA4 GA4 is the of Google Analytics, which completely replaced the outdated Universal Analytics. It collects data about your website and app to better understand the customer journey Uses event-based data, not session-based Includes…
Samba.ai for Woocommerce – module for WordPress e-shop Installation You can connect your WooCommerce e-shop with Samba.ai thanks to a pre-made module. It can be installed in two ways: By installing the downloaded plugin First, download the file from WooCommerce Connector After logging into the WordPress administration, look for the…
In this article, we’ll take a look at the Samba dashboard. We’ll show you what information you can get from the Dashboard and how to search for specific results. The entire dashboard consists of 4 sections: Summary Channel’s attributions One-off campaigns Automation Each of these sections will provide you with…
There are more than 60 customer filters available for you in Samba. In this article, we will explain what each filter means, what values it can take and what it is used for. Let’s start by explaining how we distinguish between the values that customer filters can take on (you…
There are 16 product filters available for you in Samba. In this article, we will explain what each filter means, what values they can take and what they are used for. Also, don’t forget to take a look at the article about using product filters. Let’s start by explaining how…
In the following tutorial, we’ll show you the basics of setting up product filters, either for searching or for defining product segments within your campaigns. Products & Filters In Samba, navigate to Products & Filters in the Customers & Products section. The first thing you’ll see is a place to…
In this article, we will introduce the so-called UTM parameters. We will show what they are used for and how to work with them correctly and efficiently. What are UTM parameters You can track your online traffic using UTM (short for Universal Transverse Mercator) parameters. A UTM is a piece…