In this short article, we will take a look at how to create the necessary URLs of your XML feeds in the Upgates eshop administration for successful data integration with Samba.ai. Generating data feeds In order to create URLs for your XML feeds, you need to generate an API key…
The following article will take a closer look at the new Google Analytics 4. What is GA4 GA4 is the of Google Analytics, which completely replaced the outdated Universal Analytics. It collects data about your website and app to better understand the customer journey Uses event-based data, not session-based Includes…
Samba.ai for Woocommerce – module for WordPress e-shop Installation You can connect your WooCommerce e-shop with Samba.ai thanks to a pre-made module. It can be installed in two ways: By installing the downloaded plugin First, download the file from WooCommerce Connector After logging into the WordPress administration, look for the…
In this article, we’ll take a look at the Samba dashboard. We’ll show you what information you can get from the Dashboard and how to search for specific results. The entire dashboard consists of 4 sections: Summary Channel’s attributions One-off campaigns Automation Each of these sections will provide you with…
There are more than 60 customer filters available for you in Samba. In this article, we will explain what each filter means, what values it can take and what it is used for. Let’s start by explaining how we distinguish between the values that customer filters can take on (you…
There are 16 product filters available for you in Samba. In this article, we will explain what each filter means, what values they can take and what they are used for. Also, don’t forget to take a look at the article about using product filters. Let’s start by explaining how…
In the following tutorial, we’ll show you the basics of setting up product filters, either for searching or for defining product segments within your campaigns. Products & Filters In Samba, navigate to Products & Filters in the Customers & Products section. The first thing you’ll see is a place to…
In this article, we will introduce the so-called UTM parameters. We will show what they are used for and how to work with them correctly and efficiently. What are UTM parameters You can track your online traffic using UTM (short for Universal Transverse Mercator) parameters. A UTM is a piece…
In Samba, you have the option to add countdown timers to your email template. This dynamic element will help you get your customer’s attention and emphasize the time limitation of your offer. The whole process of adding a countdown timer to your template involves 3 simple steps: Step 1: Create…
In this article, you will find the most common problems you may encounter when integrating Samba. We will show you how to find out what is wrong in your case and how to solve the problem. Data Feeds Documentation depending on your e-shop type can be found here: Custom platform…