• Business Insights

    Samba Business Insights is an advanced set of reports in PowerBI focused on analyzing and processing data from different segments of your business. Extensive data analysis plays an increasingly important role in the success of your project in highly competitive environments such as e-commerce. It is possible to collect vast…

  • Google Analytics 4 integration

    In the following article, we will look at how to integrate GA4 into Samba.ai Introduction to Google Analytics Google Analytics is able to track and provide you with a variety of data, including the following: Visits – where your customers come from (geo-based and web-based), how much time they’re spending on…

  • Export SMS events via API

    By using this API you can get a list of all events related to SMS message processing. You can query for a specific time interval <from,to> when the event should have occurred. POST https://api.samba.ai/shop/trackpointId/export-sms-events header: X-Api-Key: your-api-key{“from”: timestamp, “to”: timestamp} trackpointId – Trackpoint ID of your eshop your-api-key – Samba API…

  • Functions for Handlebars.js

    Below you can find a list of all available basic functions and also helpers that can be used when constructing the request body in the Webhook node definition in Flow campaigns. Handlebars.js is used as the templating language. To test the correct syntax, you can directly use the test interface…

  • Webhooks

    Use Samba’s tremendous analytics capabilities to segment your customers and use webhooks to connect it to the API of any third-party application. Based on the logic set in the Flow campaign, Samba sends an HTTP request at the moment it is evaluated, which can contain any of your customers’ data….

  • Custom tracking domain

    A custom tracking domain can be selected as an additional service. This feature can be very useful to prevent Samba tracking scripts from being blocked by services like Adblock, Adguard, etc.  The process is as follows: 1)  Choose your new tracking subdomain You choose a custom tracking domain as a…

  • Connecting Shopify with Samba

    Installation of the connector To connect your Shopify account with Samba, you need to instal Samba’s connector to your Shopify administration. Open Shopify App Store and search for Samba. Once you get to the profile of our app click on “Add app“. In the next step create a connection by…

  • Customer Tracking

    In the following article, we will show you how to set up customer tracking on your website by connecting Samba and the Upgates platform. General information on customer tracking can be found in this article. Tracking code In order for Samba to be able to track your customers’ purchasing behaviour…