In Samba, you can use your customers’ birth dates efficiently by configuring your own parameters. This way you can target your campaigns directly to those customers who have just celebrated, are celebrating or are about to celebrate their birthday to create more personalized campaigns and increase retention. How to use…
Thanks to Samba, the results of your campaigns are in the palm of your hand. Compare their direct impact on your store’s sales by how your customers actually interact with your campaigns. What is an attribution model An attribution model defines how conversions (= orders, purchases made) are attributed to…
In addition to the basic DNS authentication records such as SPF and DKIM, the DMARC record has recently become increasingly popular. Below you will find all the information you need on how it can help you in your email marketing. What it is used for DMARC, which stands for “Domain-based…
Add a whole new dimension to your campaigns with the combination of Google Customer Match and Samba.ai.Google Customer Match gives you the ability to target your campaigns directly to your customers while they’re using Google services. With Samba’s superior analytics, you create a segment of customers to provide to Google,…
Integration Failed to connect to the data source. What should I do? If your data integration shows Failed to connect to the data source, it means that the data in your data feeds is not available to Samba. If you are using one of our add-ons (Shoprenter, Upgates, Shopify…) that…
In the following article, we will show you how to easily connect your Shoprenter account with Samba using our add-on. Samba add-on installation Go to your eshop administration in the Shoprenter and select Apps > Marketing > Samba.ai, or click here. Using the Install button, install the add-on in your…
Samba Business Insights is an advanced set of reports in PowerBI focused on analyzing and processing data from different segments of your business. Extensive data analysis plays an increasingly important role in the success of your project in highly competitive environments such as e-commerce. It is possible to collect vast…
In the following article, we will look at how to integrate GA4 into Samba.ai Introduction to Google Analytics Google Analytics is able to track and provide you with a variety of data, including the following: Visits – where your customers come from (geo-based and web-based), how much time they’re spending on…
In the following article, you will learn what settings you can edit within your eshop and also see what options Access Management gives you. General account settings Within the general settings of your eshop, you can edit the following attributes: Access management With access management, you now have the ability…
By using this API you can get a list of all events related to SMS message processing. You can query for a specific time interval <from,to> when the event should have occurred. POST https://api.samba.ai/shop/trackpointId/export-sms-events header: X-Api-Key: your-api-key{“from”: timestamp, “to”: timestamp} trackpointId – Trackpoint ID of your eshop your-api-key – Samba API…