There are two approaches regarding click tracking in the newsletter: Default – easy setting up, uses tracking script CTR Booster – advanced approach that uses Samba.ai Tracking Engine and its algorithms for greater accuracy in identifying clicks and measurability. You can change the click tracking type in your Integration settings….
Below you can find the list of general API errors which you might get when calling Samba.ai API endpoints. More details are usually returned in the ProblemDetails fields in accordance with the RFC 9457. invalid-json code: 400 reason: JSON has an incorrect format and is unprocessable unprocessable-json code: 422 reason:…
By using this API you can manage your Audience Lists programmatically. You can: list all of your Audience Lists export all the data from your Audience List create new Audience List add new contacts to the Audience List delete specific contacts from the Audience List delete all content of the…
Samba.ai is a modern platform designed for marketing automation that helps e-shops and other businesses personalize communication with customers based on available data. For effective operation, the platform requires access to relevant information about customers and products. Data feeds Samba.ai uses data feeds as a key source of information about…
Being in control of the frequency of sending a newsletter to customer and being able to count on not targeting one customer more than once a day is essential. At Samba, we know this, which is why you have several restrictions and settings that you can use to influence the…
Personalized sales are a very powerful marketing tool. Thanks to personalisation, you can tailor this type of promotion to each customer. What is Sale Sale is a marketing strategy that involves one or more product items being offered at a reduced price, often for a limited time. These sales are…
Rounding of prices The newsletter is filled with the prices listed in the product feed. However, if you have some prices set to values like 419,72 USD, you can tell Samba to round such price to the number of decimal places you want. This setting can be found in Settings –…
In Samba, you can use your customers’ birth dates efficiently by configuring your own parameters. This way you can target your campaigns directly to those customers who have just celebrated, are celebrating or are about to celebrate their birthday to create more personalized campaigns and increase retention. How to use…
Thanks to Samba, the results of your campaigns are in the palm of your hand. Compare their direct impact on your store’s sales by how your customers actually interact with your campaigns. What is an attribution model An attribution model defines how conversions (= orders, purchases made) are attributed to…
In addition to the basic DNS authentication records such as SPF and DKIM, the DMARC record has recently become increasingly popular. Below you will find all the information you need on how it can help you in your email marketing. What it is used for DMARC, which stands for “Domain-based…