• Samba attribution model

    Thanks to Samba, the results of your campaigns are in the palm of your hand. Compare their direct impact on your store’s sales by how your customers actually interact with your campaigns. What is an attribution model An attribution model defines how conversions (= orders, purchases made) are attributed to…

  • DMARC record

    In addition to the basic DNS authentication records such as SPF and DKIM, the DMARC record has recently become increasingly popular. Below you will find all the information you need on how it can help you in your email marketing. What it is used for DMARC, which stands for “Domain-based…

  • Google Customer Match

    Add a whole new dimension to your campaigns with the combination of Google Customer Match and Samba.ai.Google Customer Match gives you the ability to target your campaigns directly to your customers while they’re using Google services. With Samba’s superior analytics, you create a segment of customers to provide to Google,…

  • Export SMS events via API

    By using this API you can get a list of all events related to SMS message processing. You can query for a specific time interval <from,to> when the event should have occurred. POST https://api.samba.ai/shop/trackpointId/export-sms-events header: X-Api-Key: your-api-key{“from”: timestamp, “to”: timestamp} trackpointId – Trackpoint ID of your eshop your-api-key – Samba API…

  • Custom tracking domain

    A custom tracking domain can be selected as an additional service. This feature can be very useful to prevent Samba tracking scripts from being blocked by services like Adblock, Adguard, etc.  The process is as follows: 1)  Choose your new tracking subdomain You choose a custom tracking domain as a…

  • Flow Campaigns

    Samba’s Flow Campaigns helps you to reach your customers on multiple levels. You can break down an omnichannel campaign, use segmentation options, custom actions, touchpoints, and more.

  • Coupons

    With Samba you can prepare a special discount event and reward your existing customers and at the same time increase the interest of potential customers. Put your coupons in Samba and share them in email as well as in welcome campaigns. Import You can find the coupon pool in the…

  • Shopping Intention Trigger

    The fact is that most of your customers don’t add items to their cart when shopping in your eshop. They are just browsing your website (and not only yours) to see which of your products they could buy. With this Shopping Intention trigger you can automatically target those customers who…

  • Repeated Orders Trigger

    Samba’s Repeated Orders trigger campaign is particularly useful when customers are buying fast-moving consumer goods (FMCG), such as drug products, food, dog food or software licenses. This trigger automatically creates and sends out an email to remind the customer when a consumer product is ready to be re-ordered. Samba first…