In the following guide, we go over the basics of setting up the customer segments for the Precise Segmentation of a campaign. Audience & Filters Go ahead and open Audience & Filters in the Customers & Products section in Samba. The first thing that you will see is the place for…
At Samba, we know that targeting customers with email and personalisation alone is not enough. That’s why we bring you the opportunity to use your audiences on Meta as well. Connecting Samba and Meta is easy and all you need is a Meta Business Manager account. In this tool, you…
Do you want to expand your customer database? If so, Samba is well-equipped to help you do just that via its potent Welcome Campaigns. Samba’s Welcome Campaigns are made up of the following components: Home page – The user enters their email address into the customizable pop-up window and agrees to processing…
Below is a table with all the customer filters available in Samba. For a detailed description of all filter conditions, please see this article.
In our Picasso Basic Customization guide, we went over the various basic customization options at your disposal, including color, fonts, and the overall layout structure of the email. With that in our rearview, we want to go over some of Picasso’s more advanced features, which include working with images, custom…
Welcome to the Basic Customization guide for Samba’s Picasso Email Editor, our built-in editing tool that allows you to quickly and easily create engaging emails that are wholly personalized for each and every one of your customers. In this guide, we’ll cover all of the basic options available to you,…
Use A/B testing in your campaign and learn what your customers like. Randomness Using the AB test audience split filter within the Segmentation with the values 1-100 will always select the same audience, regardless of whether it’s in a Flow campaign, One-off campaign or somewhere else. Based on customers’ ID,…
We strive to make Samba as easy to integrate, set up, and use as possible, but we know that sometimes users may need additional assistance. Rest assured, we’re here to help! From initial integration to customized solutions, we can help you get your marketing automation working to meet your specific…
Samba is A.I.-powered marketing automation and optimization tool that was built, from the ground up, for B2C and B2B businesses. Uniting multiple applications into one, Samba makes running your marketing efforts more effective and cost-efficient. To give you a better idea of what you can achieve with Samba, we’ve prepared…
In Samba, you have the ability to automatically adjust a customer’s name and your salutation to personalize your messages even more. In those cases where a customer has provided a foreign name, Samba will automatically provide an inflected version of the name where it makes sense and when no name…