These days, we know that marketing to your customers via e-mail and your e-shop may not be enough for your business. If you want even more out of Samba and your marketing automation, we offer the opportunity to integrate your Facebook Ad account and add your Facebook custom audiences to Samba.
Connecting Samba and Facebook is easy and to get started, all you’ll only need is a Facebook Business Manager account.
Connecting Facebook with Samba
To get started, navigate to your Settings by clicking the gear icon in the upper right-hand corner of your admin panel. From there, click the “Implementation” tab and there you’ll see the Facebook Ad Accounts tab. Simply click the “Connect” button to connect your Facebook Ad account to Samba (see image below).
Sign into your account.
For Samba to be able to manage your custom audiences, it will need permission to manage your ads. With that set, click the “OK” button to proceed.
Select the Ad account in which you want to use with Samba.
With that all set, it’s time to set up a Flow Campaign. As you’re setting one up, you should now be able to choose Facebook from among the Channel options (see image below).
Choose your own audience or create a new one.
Here’s an example of a Flow Campaign complete with Facebook integration:
More information about Facebook integration is in our blogpost Optimize your Facebook and Instagram Campaigns with Custom Audiences.
This post is also available in: Čeština (Czech)