1. Home
  2. Samba
  3. Extra
  4. Customers Filters

Customers Filters

Below is a table with all the customers filters available in Samba.

NAMEDESCRIPTIONOPTIONSVALUE
A/B test audience splitLearn more hereLearn more hereLearn more here
Average order value (Last 365 days)Average value of order over the last yearLess than / More than / Equal to / BetweenNumber
Average order value (Total)Average value of order over entire historyLess than / More than / Equal to / BetweenNumber
Churn categoryPurchase behavior activity - prediction whether the customer will purchase againActive / Possibly Churned / ChurnedValue
Custom customer parameterCustom parameter in customer feedCustomCustom
Custom parameter dateCustom customer attribute containing the date Less than / More than / Equal to / BetweenDate picker
Custom parameter days since dateCustom parameter in the customer feed containing the date - the filter counts the number of days from the given date, see documentation Less than / More than / Equal to / BetweenNumber
Customer IDCustomer's ID within your databaseExact / SubstringID
Customer price categoryThe price category of the customerCustomCustom
Data permissionConsent of personalisationfull/do not personalize-
Date of first purchaseThe amount of days since the first purchaseLess than / More than / Equal to / BetweenDate picker
Date of last mail clickThe last date in which the customer clicked in an emailLess than / More than / Equal to / BetweenDate
Date of last mail openThe last date in which the customer opened an emailLess than / More than / Equal to / BetweenDate
Date of last purchaseThe date of the customer's last orderLess than / More than / Equal to / BetweenDate
Date when last mail was receivedThe last date in which an email was sent to the customerLess than / More than / Equal to / BetweenDate
Days between last two purchasesHow many days since the customer's last purchase on your e-shopLess than / More than / Equal to / BetweenNumber
Days between last two visitsHow many days since the customer's last visit to your e-shopLess than / More than / Equal to / BetweenNumber
Days since last mail clickThe amount of days since the customer has clicked a link within an email that took them to the e-shopLess than / More than / Equal to / BetweenNumber
Days since last mail openThe amount of days since the customer has opened an emailLess than / More than / Equal to / BetweenNumber
Days since last mail receivedThe amount of days since the customer has received an emailLess than / More than / Equal to / BetweenNumber
Days since last purchaseHow many days have passed since their last orderLess than / More than / Equal to / BetweenNumber
Days since last visitThe amount of days since the customer has visited your siteLess than / More than / Equal to / BetweenNumber
Days since registrationThe amount of days since the customer has registeredLess than / More than / Equal to / BetweenNumber
Days to name dayThe amount of days until the customer's name day. (currently supported for CZ)Less than / More than / Equal to / BetweenNumber
Days to next predicted purchaseSamba's forecastLess than / More than / Equal to / BetweenNumber
DistrictDistrict of the customerExactValue
EmailEmail addressExact / SubstringAddress
Expected purchases (Next 365 days) Prediction of how much a customer will spend over the next year based on their shopping behaviorLess than / More than / Equal to / BetweenNumber
Favorite brandThe most purchased product brandExact / SubstringValue
Favorite categoryThe most purchased product categoryExact / SubstringValue
Favorite product lineThe most purchased product lineExact / SubstringValue
Favorite subcategoryThe most purchased product subcategoryExact / SubstringValue
First nameFirst nameExact / SubstringName
Frequency scoreThe number of purchasesLess than / More than / Equal to / BetweenNumber
Full nameFirst and last nameExact / SubstringName
GenderSexMale / FemaleValue
Has name day todayThe customer has name day today. (currently supported for CZ)Less than / More than / Equal to / BetweenNumber
In segmentAccording to the selected segment Saved segmentSaved segment
Monetary scoreAverage purchase value (Average Order Value)Less than / More than / Equal to / BetweenNumber
Newsletter frequencyThis is set according to the NEWSLETTER_FREQUENCY customer settingNever / Every day / Special occasions-
Number of purchased products (365 days)The amount of products purchased in the last yearLess than / More than / Equal to / BetweenNumber
Number of purchased products (Total)The total amount of products purchased by the customerLess than / More than / Equal to / BetweenNumber
Number of purchases (last 365 days)The amount of purchases in the last yearLess than / More than / Equal to / BetweenNumber
Number of purchases (Total)The total amount of purchasesLess than / More than / Equal to / BetweenNumber
Phone numberCustomer's telephone numberExact / SubstringTelephone number
Predictive CLV (Next 365 days)Prediction of how much a customer will spend over the next year based on their shopping behaviorLess than / More than / Equal to / BetweenNumber
Predictive CLV category (Next 365 days)Prediction of a category in which a customer will spend over the next year based on their shopping behaviorHigh / mid / lowNested filter
Purchased product IDID of product purchased by the customerExact / SubstringID
Purchased product titleThe name of the product purchasedExact / SubstringName
Recency scoreThe amount of time since the last purchaseLess than / More than / Equal to / BetweenNumber
Recently purchased productsWhich product/brand/etc. was recently purchased by the customerNested filterNested filter
Recently visited productsWhich product/brand/etc. the customer recently viewedNested filterNested filter
Registration dateThe date when a customer registeredLess than / More than / Equal to / BetweenDate
RFM scoreCustomer activity ratingLess than / More than / Equal to / BetweenNumber
RFM segmentCustomer's RFM group, based on his activity.Champions, Loyal customers, Potential loyalists, New customers, Promising, Need attention, About to sleep, At risk, Cannot lose them, Hibernating, Lost-
SMS frequencyThe frequency in which the customer receives an SMS from youNever / Everyday / Special occasions Value
SolvencyThe customer's "wealth" according to the price category of purchased productsEconomy / Standard / RichValue
Solvency scoreProduct price scoreLess than / More than / Equal to / BetweenNumber
Spending (last 365 days)How much a customer has spent in last 365 days.Less than / More than / Equal to / BetweenNumber
Spending (Total)How much a customer has spent in totalLess than / More than / Equal to / BetweenNumber
Total number of visitsTotal amount of visits in last 30 daysLess than / More than / Equal to / BetweenNumber
Zip codeCustomer's zip codeExact / SubstringZip code

This post is also available in: Čeština (Czech)

Updated on April 22, 2021

Was this article helpful?

Related Articles