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Below is a table with all the customer filters available in Samba.
For a detailed description of all filter conditions, please see this article.
| NAME | DESCRIPTION | OPTIONS | VALUE |
|---|---|---|---|
| A/B test audience split | Learn more here | Learn more here | Learn more here |
| Average order value (Last 365 days) | Average value of order over the last year | Less than / More than / Equal to / Between | Number |
| Average order value (Total) | Average value of order over entire history | Less than / More than / Equal to / Between | Number |
| Churn category | Purchase behavior activity - prediction whether the customer will purchase again | Active / Possibly Churned / Churned | Value |
| Custom customer parameter | Custom parameter in customer feed | Custom | Custom |
| Custom parameter date | Custom customer attribute containing the date | Less than / More than / Equal to / Between | Date picker |
| Custom parameter days since date | Custom parameter in the customer feed containing the date - the filter counts the number of days from the given date, see documentation | Less than / More than / Equal to / Between | Number |
| Customer ID | Customer's ID within your database | Exact / Substring | ID |
| Customer price category | The price category of the customer, see customers feed and PRICE_CATEGORY tag | Custom | Custom |
| Data permission | Consent of personalisation | full/do not personalize | - |
| Date of first purchase | The amount of days since the first purchase | Less than / More than / Equal to / Between | Date picker |
| Date of last mail click | The last date in which the customer clicked in an email | Less than / More than / Equal to / Between | Date |
| Date of last mail open | The last date in which the customer opened an email | Less than / More than / Equal to / Between | Date |
| Date of last purchase | The date of the customer's last order | Less than / More than / Equal to / Between | Date |
| Date of last sent sms | When was the last time the customer received an SMS message | Less than / More than / Equal to / Between | Date |
| Date when last mail was received | The last date in which an email was sent to the customer | Less than / More than / Equal to / Between | Date |
| Days between last two purchases | How many days between the customer's last two purchases on your e-shop | Less than / More than / Equal to / Between | Number |
| Days between last two visits | How many days between the customer's last two visit of your e-shop | Less than / More than / Equal to / Between | Number |
| Days since last mail click | The amount of days since the customer has clicked a link within an email that took them to the e-shop | Less than / More than / Equal to / Between | Number |
| Days since last mail open | The amount of days since the customer has opened an email | Less than / More than / Equal to / Between | Number |
| Days since last mail received | The amount of days since the customer has received an email | Less than / More than / Equal to / Between | Number |
| Days since last purchase | How many days have passed since their last order | Less than / More than / Equal to / Between | Number |
| Days since last sent sms | How many days ago was the last time the customer received an SMS message | Less than / More than / Equal to / Between | Number |
| Days since last visit | The amount of days since the customer has visited your site | Less than / More than / Equal to / Between | Number |
| Days since registration | The amount of days since the customer has registered | Less than / More than / Equal to / Between | Number |
| Days to name day | The amount of days until the customer's name day. (currently supported for countries CZ, HU, PL, RO, SK) | Less than / More than / Equal to / Between | Number |
| Days to next predicted purchase | Samba's forecast | Less than / More than / Equal to / Between | Number |
| District | District of the customer | Exact | Value |
| Email address | Exact / Substring | Address | |
| Expected purchases (Next 365 days) | Prediction of how much a customer will spend over the next year based on their shopping behavior | Less than / More than / Equal to / Between | Number |
| Favorite brand | The most purchased product brand | Exact / Substring | Value |
| Favorite category | The most purchased product category | Exact / Substring | Value |
| Favorite product line | The most purchased product line | Exact / Substring | Value |
| Favorite subcategory | The most purchased product subcategory | Exact / Substring | Value |
| First name | First name | Exact / Substring | Name |
| Frequency score | The number of purchases | Less than / More than / Equal to / Between | Number |
| Full name | First and last name | Exact / Substring | Name |
| Gender | Sex | Male / Female | Value |
| Has name day today | The customer has name day today. (currently supported for countries CZ, HU, PL, RO, SK) | Less than / More than / Equal to / Between | Number |
| In audience list | According to the selected list see Audience Lists | - | Audience list |
| In segment | According to the selected segment | - | Saved segment |
| Monetary score | Average purchase value (Average Order Value) | Less than / More than / Equal to / Between | Number |
| Newsletter frequency | This is set according to the NEWSLETTER_FREQUENCY customer setting | Never / Every day / Special occasions | - |
| Number of purchased products (365 days) | The amount of products purchased in the last year | Less than / More than / Equal to / Between | Number |
| Number of purchased products (Total) | The total amount of products purchased by the customer | Less than / More than / Equal to / Between | Number |
| Number of purchases (last 365 days) | The amount of purchases in the last year | Less than / More than / Equal to / Between | Number |
| Number of purchases (Total) | The total amount of purchases | Less than / More than / Equal to / Between | Number |
| Phone number | Customer's telephone number | Exact / Substring | Telephone number |
| Predictive CLV (Next 365 days) | Prediction of how much a customer will spend over the next year based on their shopping behavior | Less than / More than / Equal to / Between | Number |
| Predictive CLV category (Next 365 days) | Prediction of a category in which a customer will spend over the next year based on their shopping behavior | High / mid / low | Nested filter |
| Purchased product ID | ID of product purchased by the customer | Exact / Substring | ID |
| Purchased product title | The name of the product purchased | Exact / Substring | Name |
| Recency score | The amount of time since the last purchase | Less than / More than / Equal to / Between | Number |
| Recently purchased products | Which product/brand/etc. was recently purchased by the customer | Nested filter | Nested filter |
| Recently visited products | Which product/brand/etc. the customer recently viewed | Nested filter | Nested filter |
| Registration date | The date when a customer registered | Less than / More than / Equal to / Between | Date |
| RFM score | Customer activity rating | Less than / More than / Equal to / Between | Number |
| RFM segment | Customer's RFM group, based on his activity. | Champions, Loyal customers, Potential loyalists, New customers, Promising, Need attention, About to sleep, At risk, Cannot lose them, Hibernating, Lost | - |
| SMS frequency | The frequency in which the customer receives an SMS from you | Never / Everyday / Special occasions | Value |
| Solvency | The customer's "wealth" according to the price category of purchased products | Economy / Standard / Rich | Value |
| Solvency score | Product price score | Less than / More than / Equal to / Between | Number |
| Spending (last 365 days) | How much a customer has spent in last 365 days. | Less than / More than / Equal to / Between | Number |
| Spending (Total) | How much a customer has spent in total | Less than / More than / Equal to / Between | Number |
| Total number of visits | Total amount of visits in last 30 days | Less than / More than / Equal to / Between | Number |
| Zip code | Customer's zip code | Exact / Substring | Zip code |
| Days to anniversary of custom parameter | Number of days until the next anniversary with respect to the value in the custom parameter | Less than / More than / Equal to / Between | Number |
| Days since anniversary of custom parameter | Number of days since the last anniversary with respect to the value in the custom parameter | Less than / More than / Equal to / Between | Number |
| Years since date of custom parameter | Number of years since the date in the parameter | Less than / More than / Equal to / Between | Number |
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