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Available Filters

Below is a table with all the filters available in Samba.

NAMEDESCRIPTIONOPTIONSVALUE
Days Since Last PurchaseAmount of days since the customer purchased something.Less than / More than / Equal to / BetweenNumber
Days Since RegistrationThe amount of days since the customer has registeredLess than / More than / Equal to / BetweenNumber
EmailEmail addressExact / SubstringAddress
First NameFirst nameExact / SubstringName
Full nameFirst and last nameExact / SubstringName
GenderSexMale / FemaleValue
Customer IDCustomer's ID within your databaseExact / SubstringID
Days Since Last VisitThe amount of days since the customer has visited your siteLess than / More than / Equal to / BetweenNumber
Phone numberCustomer's telephone numberExact / SubstringTelephone number
Registration DateThe date when a customer registeredLess than / More than / Equal to / BetweenDate
SMS FrequencyThe frequency in which the customer receives an SMS from youNever / Everyday / Special occasions Value
Zip codeCustomer's zip codeExact / SubstringZip code
Newsletter FrequencyThis is set according to the NEWSLETTER_FREQUENCY customer settingNever / Every day / Special occasions-
In SegmentAccording to the selected segment Saved segmentSaved segment
Average Order Value (Total)Average value of products per orderLess than / More than / Equal to / BetweenNumber
Average Order Value (Last 365 days)Average value of products in orders over the last yearLess than / More than / Equal to / BetweenNumber
Churn categoryPurchase behavior activity - prediction whether the customer will purchase againActive / Possibly Churned / ChurnedValue
Expected purchases (365 days) Prediction of how much a customer will spend over the next year based on their shopping behaviorLess than / More than / Equal to / BetweenNumber
Days Between last two visitsHow many days since the customer's last visit to your e-shopLess than / More than / Equal to / BetweenNumber
Spending (last 365 days)How much a customer has spent in last 365 days.Less than / More than / Equal to / BetweenNumber
Spending (Total)How much a customer has spent in totalLess than / More than / Equal to / BetweenNumber
Date of last mail clickThe last date in which the customer clicked in an emailLess than / More than / Equal to / BetweenDate
Date of last mail openThe last date in which the customer opened an emailLess than / More than / Equal to / BetweenDate
Date when last mail was receivedThe last date in which an email was sent to the customerLess than / More than / Equal to / BetweenDate
Number of purchased products (Total)The total amount of products purchased by the customerLess than / More than / Equal to / BetweenNumber
Number of purchased products (last 365 days)The total amount of products purchased by the customerLess than / More than / Equal to / BetweenNumber
Purchased Product TitleThe name of the product purchasedExact / SubstringName
Purchased Product IDID of product purchased by the customerExact / SubstringID
Days to next predicted purchaseSamba's forecastLess than / More than / Equal to / BetweenNumber
Custom customer ParameterCustom parameter in customer feedCustomCustom
SolvencyThe customer's "wealth" according to the price category of purchased productsEconomy / Standard / RichValue
Days Since Last mail ClickThe amount of days since the customer has clicked a link within an email that took them to the e-shopLess than / More than / Equal to / BetweenNumber
Days Since Last mail OpenThe amount of days since the customer has opened an emailLess than / More than / Equal to / BetweenNumber
Days Since Last mail receivedThe amount of days since the customer has received an emailLess than / More than / Equal to / BetweenNumber
A/B Test audience splitLearn more hereLearn more hereLearn more here
Recently Purchased productsWhich product/brand/etc. was recently purchased by the customerNested filterNested filter
Recently Viewed productsWhich product/brand/etc. the customer recently viewedNested filterNested filter
Date of first purchaseThe amount of days since the first purchaseLess than / More than / Equal to / BetweenDate picker
Date of last purchaseThe amount of days since the last purchaseLess than / More than / Equal to / BetweenDate picker
Days to name dayThe amount of days until the customer's name day. (currently supported for CZ)Less than / More than / Equal to / BetweenNumber
Has name day todayThe customer has name day today. (currently supported for CZ)Less than / More than / Equal to / BetweenNumber
Number of purchases (Total)The total amount of purchasesLess than / More than / Equal to / BetweenNumber
Number of purchases (last 365 days)The amount of purchases in the last yearLess than / More than / Equal to / BetweenNumber
Predictive CLV (Next 365 days)Prediction of how much a customer will spend over the next year based on their shopping behaviorLess than / More than / Equal to / BetweenNumber
Predictive CLV category (Next 365 days)Prediction of a category in which a customer will spend over the next year based on their shopping behaviorHigh / mid / lowNested filter
District (CZ)District of the customer (only in CZ).ExactValue
Days between last two purchasesHow many days since the customer's last purchase on your e-shopLess than / More than / Equal to / BetweenNumber
Recency scoreThe amount of time since the last purchaseLess than / More than / Equal to / BetweenNumber
Frequency scoreThe number of purchasesLess than / More than / Equal to / BetweenNumber
Monetary scoreAverage purchase value (Average Order Value)Less than / More than / Equal to / BetweenNumber
RFM scoreCustomer activity ratingLess than / More than / Equal to / BetweenNumber
RFM segmentCustomer's RFM group, based on his activity.Champions, Loyal customers, Potential loyalists, New customers, Promising, Need attention, About to sleep, At risk, Cannot lose them, Hibernating, Lost-
Solvency scoreProduct price scoreLess than / More than / Equal to / BetweenNumber
Favorite categoryFavourite product categoryExact / SubstringValue
Favorite brandFavourite product brandExact / SubstringValue

This post is also available in: Čeština (Czech)

Updated on August 10, 2020

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