Shopping intention

  • Sort of remarketing emails based on customer’s previous web browsing behavior.
  • It is required to implement following method to utilize this triggered mail:
customerLoggedIn

 

  • Using cross-sell and upsell strategy
    • Cross-selling – sending to customer an offer showing more products connected with a product he/she was looking for. For example: A customer is looking for tablets on your webpage but leave without making an order. Next day we send him/her tablets offer extended of USB sticks, tablet sleeves, screen protectors and so.
    • Upselling – sending to customer an offer showing also products from different/higher categories. For example: A customer is looking for Lenovo tablets on your webpage but leave without making an order. Next day we send him/her tablets offer extended with Apple products, HP products, 2-in-1 laptops and so.
  • The main goal of these emails is to persuade customers to buy more than just what they are looking for
  • With Yottly you push your e-mails even further more. Send triggers not only to people who put a product in their shopping bag and did not purchase it, but you can actually send emails to people who have just visited a product page. For example if customer previewed sneakers on your webpage yesterday but did not buy them why do not send him or her e-mail with more product info and maybe other suggestions h or she should be interested in?
  • Shopping intention trigger is ideal for delivering content to help readers understand the benefits of product they previewed but did not buy
  • Shopping intention trigger is sent to people who has previewed during last N days a specific product but did not buy anything from the same category for last M days
  • In case they previewed two and more products several times we are choosing automatically the TOP of them
  • The newsletter usually includes:
    • 1 Hero product – the one a customer previewed the most and did not buy anything from the same category
    • 3 products consistent with Upsell strategy (Substitutes)
    • 3 products consistent with Cross-sell strategy (Complements)
    • Frequency of sending for this type of trigger can be set individually
Updated on October 24, 2019

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