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Merge Tags: Shopping Intention Trigger

Content of this email is comprised of item viewed by a subscriber on e-commerce webpage (Main product) and personalized content (Substitutes and Complements). The template is using these special Merge Tags, that differ from those valid for other types of templates:

Main product

  • {{main_product_title}}
  • {{main_product_price}}
  • {{main_product_price_before}}
  • {{main_product_url}}
  • {{main_product_image}}
  • {{main_product_description}}
  • {{main_product_brand}}

Personalised Substitutes

  • {{substitute*_product_title}}
  • {{substitute*_product_price}}
  • {{substitute*_product_price_before}}
  • {{substitute*_product_url}}
  • {{substitute*_product_image}}
  • {{substitute*_product_description}}
  • {{substitute*_product_brand}}

Before you start

*=1,2,3  are supported values 

Personalised Complements

  • {{complement*_product_title}}
  • {{complement*_product_price}}
  • {{complement*_product_price_before}}
  • {{complement*_product_url}}
  • {{complement*_product_image}}
  • {{complement*_product_description}}
  • {{complement*_product_brand}}

Before you start

*=1,2,3  are supported values 

This post is also available in: Čeština (Czech)

Updated on January 17, 2020

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