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Content of the Shopping Intention Trigger email is comprised of item viewed by a subscriber on e-commerce webpage (Hero product) and personalized content (Substitutes and Complements).
Hero product
| Merge tag | Description |
Source (feed) |
| {{hero_product*_title}} | product name | TITLE |
| {{hero_product*_url}} | product URL | URL |
| {{hero_product*_image}} | URL link to the product image | IMAGE |
| {{hero_product*_price}} | product price | PRICE |
| {{hero_product*_price_before}} | price before discount | PRICE_BEFORE_DISCOUNT |
| {{hero_product*_brand}} | product brand | BRAND |
| {{hero_product*_description}} | product description | DESCRIPTION |
| {{hero_product*_product_line}} | product line | PRODUCT_LINE |
| {{hero_product*_sale}} | percentage discount | calculated from PRICE_BEFORE_DISCOUNT and PRICE |
*=1,2,3,4 are supported values
Personalised Substitutes
| Merge tag | Description |
Source (feed) |
| {{substitute_product*_title}} | product name | TITLE |
| {{substitute_product*_url}} | product URL | URL |
| {{substitute_product*_image}} | URL link to the product image | IMAGE |
| {{substitute_product*_price}} | product price | PRICE |
| {{substitute_product*_price_before}} | price before discount | PRICE_BEFORE_DISCOUNT |
| {{substitute_product*_brand}} | product brand | BRAND |
| {{substitute_product*_description}} | product description | DESCRIPTION |
| {{substitute_product*_product_line}} | product line | PRODUCT_LINE |
| {{substitute_product*_sale}} | percentage discount | calculated from PRICE_BEFORE_DISCOUNT and PRICE |
*=1,2,3 are supported values
Personalised Complements
| Merge tag | Description |
Source (feed) |
| {{complement_product*_title}} | product name | TITLE |
| {{complement_product*_url}} | product URL | URL |
| {{complement_product*_image}} | URL link to the product image | IMAGE |
| {{complement_product*_price}} | product price | PRICE |
| {{complement_product*_price_before}} | price before discount | PRICE_BEFORE_DISCOUNT |
| {{complement_product*_brand}} | product brand | BRAND |
| {{complement_product*_description}} | product description | DESCRIPTION |
| {{complement_product*_product_line}} | product line | PRODUCT_LINE |
| {{complement_product*_sale}} | percentage discount | calculated from PRICE_BEFORE_DISCOUNT and PRICE |
*=1,2,3 are supported values
Visibility
In order to add more placeholders/products to the template, you will also have to divide them using special “visibility” tags. Example below ensure that at least Product1 will be included in the sent email, however Product 2-4 only if these products were identified as a valid option for a selected trigger (for the specific customer).
Product1
{{#hero_product2_title}}
Product 2
{{/hero_product2_title}} {{#hero_product3_title}}
Product 3
{{/hero_product3_title}} {{#hero_product4_title}}
Product 4
{{/hero_product4_title}}
Below is an example taken directly from the Drag & Drop editor. Pay attention to the visibility tags mentioned, which are located between the individual rows (after the first product), as previously mentioned:
Deprecated merge tags
There are also deprecated merge tags that were previously supported but are no longer supported. They were either replaced or removed completely.
| Merge tag | Replaced by |
| {{main_product_title}} | {{hero_product*_title}} |
| {{main_product_url}} | {{hero_product*_url}} |
| {{main_product_image}} | {{hero_product*_url}} |
| {{main_product_price}} | {{hero_product*_price}} |
| {{main_product_price_before}} | {{hero_product*_price_before}} |
| {{main_product_brand}} | {{hero_product*_brand}} |
| {{main_product_description}} | {{hero_product*_description}} |
| {{main_product_product_line}} | {{hero_product*_product_line}} |
| {{main_product_sale}} | {{hero_product*_sale}} |
| {{substitute*_product_pack}} | – |
| {{substitute*_product_free_shipping}} | – |
| {{substitute*_product_alt}} | – |
| {{substitute*_product_bubble_text}} | {{substitute_product*_sale}} |
| {{complement*_product_pack}} | – |
| {{complement*_product_free_shipping}} | – |
| {{complement*_product_alt}} | – |
| {{complement*_product_bubble_text}} | {{complement_product*_sale}} |
| {{substitute*_product_title}} | {{substitute_product*_title}} |
| {{substitute*_product_price}} | {{substitute_product*_price}} |
| {{substitute*_product_price_before}} | {{substitute_product*_price_before}} |
| {{substitute*_product_url}} | {{substitute_product*_url}} |
| {{substitute*_product_image}} | {{substitute_product*_image}} |
| {{substitute*_product_description}} | {{substitute_product*_description}} |
| {{substitute*_product_brand}} | {{substitute_product*_brand}} |
| {{substitute*_product_product_line}} | {{substitute_product*_product_line}} |
| {{complement*_product_title}} | {{complement_product*_title}} |
| {{complement*_product_price}} | {{complement_product*_price}} |
| {{complement*_product_price_before}} | {{complement_product*_price_before}} |
| {{complement*_product_url}} | {{complement_product*_url}} |
| {{complement*_product_image}} | {{complement_product*_image}} |
| {{complement*_product_description}} | {{complement_product*_description}} |
| {{complement*_product_brand}} | {{complement_product*_brand}} |
| {{complement*_product_product_line}} | {{complement_product*_product_line}} |
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