Merge Tags: Shopping Intention Trigger

This post is also available in:

Content of the Shopping Intention Trigger email is comprised of item viewed by a subscriber on e-commerce webpage (Main product) and personalized content (Substitutes and Complements). The template is using these special Merge Tags, that differ from those valid for other types of templates:

Hero product

Merge tag	Description	Source (feed)
{{hero_product*_title}}	product name	TITLE
{{hero_product*_url}}	product URL	URL
{{hero_product*_image}}	URL link to the product image	IMAGE
{{hero_product*_price}}	product price	PRICE
{{hero_product*_price_before}}	price before discount	PRICE_BEFORE_DISCOUNT
{{hero_product*_brand}}	product brand	BRAND
{{hero_product*_description}}	product description	DESCRIPTION
{{hero_product*_product_line}}	product line	PRODUCT_LINE
{{hero_product*_sale}}	percentage discount	calculated from PRICE_BEFORE_DISCOUNT and PRICE

The following merge tags were previously available and are still supported for now, but they will soon be deprecated and replaced in existing templates. Therefore, please stop using them:

Merge tag	Current state
{{hero_product*_pack}}	deprecated
{{hero_product*_free_shipping}}	deprecated
{{hero_product*_alt}}	deprecated
{{hero_product*_bubble_text}}	changed to {{hero_product*_sale}}

Personalised Substitutes

Merge tag	Description	Source (feed)
{{substitute_product*_title}}	product name	TITLE
{{substitute_product*_url}}	product URL	URL
{{substitute_product*_image}}	URL link to the product image	IMAGE
{{substitute_product*_price}}	product price	PRICE
{{substitute_product*_price_before}}	price before discount	PRICE_BEFORE_DISCOUNT
{{substitute_product*_brand}}	product brand	BRAND
{{substitute_product*_description}}	product description	DESCRIPTION
{{substitute_product*_product_line}}	product line	PRODUCT_LINE
{{substitute_product*_sale}}	percentage discount	calculated from PRICE_BEFORE_DISCOUNT and PRICE

The following merge tags were previously available and are still supported for now, but they will soon be deprecated and replaced in existing templates. Therefore, please stop using them:

Merge tag	Current state
{{substitute_product*_pack}}	deprecated
{{substitute_product*_free_shipping}}	deprecated
{{substitute_product*_alt}}	deprecated
{{substitute_product*_bubble_text}}	changed to {{substitute_product*_sale}}

Personalised Complements

Merge tag	Description	Source (feed)
{{complement_product*_title}}	product name	TITLE
{{complement_product*_url}}	product URL	URL
{{complement_product*_image}}	URL link to the product image	IMAGE
{{complement_product*_price}}	product price	PRICE
{{complement_product*_price_before}}	price before discount	PRICE_BEFORE_DISCOUNT
{{complement_product*_brand}}	product brand	BRAND
{{complement_product*_description}}	product description	DESCRIPTION
{{complement_product*_product_line}}	product line	PRODUCT_LINE
{{complement_product*_sale}}	percentage discount	calculated from PRICE_BEFORE_DISCOUNT and PRICE

The following merge tags were previously available and are still supported for now, but they will soon be deprecated and replaced in existing templates. Therefore, please stop using them:

Merge tag	Current state
{{complement_product*_pack}}	deprecated
{{complement_product*_free_shipping}}	deprecated
{{complement_product*_alt}}	deprecated
{{complement_product*_bubble_text}}	changed to {{complement_product*_sale}}

This post is also available in: