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Using placeholders for Static Products, you can add static products to your template without having to constantly edit or change the template.
You can use these placeholders for Static Products in Segmented as well as Personalized templates. If you add a static product placeholder to your template, you can then assign selected products from your database to these placeholders when creating a campaign.
The same procedure applies for working with a dynamically inserted image as for personalized products.
Static product merge tags
A maximum of 30 placeholders can be used within a single template. You can use a number of attributes within a single product, namely:
| Merge tag | Description |
Source (feed) |
| {{static_product*_title}} | product name | TITLE |
| {{static_product*_url}} | product URL | URL |
| {{static_product*_image}} | URL link to the product image | IMAGE |
| {{static_product*_price}} | product price | PRICE |
| {{static_product*_price_before}} | price before discount | PRICE_BEFORE_DISCOUNT |
| {{static_product*_brand}} | product brand | BRAND |
| {{static_product*_description}} | product description | DESCRIPTION |
| {{static_product*_product_line}} | product line | PRODUCT_LINE |
| {{static_product*_sale}} | percentage discount | calculated from PRICE_BEFORE_DISCOUNT and PRICE |
Supported values in are *=1,2,…,30. At the same time, it is not necessary to use all attributes.
Deprecated merge tags
The following merge tags were previously available and are still supported for now, but they will soon be deprecated and replaced in existing templates. Therefore, please stop using them:
| Merge tag | Current state |
| {{static_product*_pack}} | deprecated |
| {{static_product*_free_shipping}} | deprecated |
| {{static_product*_alt}} | deprecated |
| {{static_product*_bubble_text}} |
changed to {{static_product*_sale}} |
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