MergeTags: Repeat Orders Trigger

Content of the Repeated Orders Trigger email is comprised of item(s) which suppose to be consumed and predicted to be needed again by customer  (FMCG product). And personalized additional product content  (Complements).

Content of the Abandoned Cart Trigger email is based on the cart items (Hero products) and personalized content based on previous behavior (Substitutes and Complements).The template is using these special Merge Tags different from those valid for other types of templates:

Hero product

Merge tag	Description	Source (feed)
{{hero_product*_title}}	product name	TITLE
{{hero_product*_url}}	product URL	URL
{{hero_product*_image}}	URL link to the product image	IMAGE
{{hero_product*_price}}	product price	PRICE
{{hero_product*_price_before}}	price before discount	PRICE_BEFORE_DISCOUNT
{{hero_product*_brand}}	product brand	BRAND
{{hero_product*_description}}	product description	DESCRIPTION
{{hero_product*_product_line}}	product line	PRODUCT_LINE
{{hero_product*_sale}}	percentage discount	calculated from PRICE_BEFORE_DISCOUNT and PRICE

The following merge tags were previously available and are still supported for now, but they will soon be deprecated and replaced in existing templates. Therefore, please stop using them:

Merge tag	Current state
{{hero_product*_pack}}	deprecated
{{hero_product*_free_shipping}}	deprecated
{{hero_product*_alt}}	deprecated
{{hero_product*_bubble_text}}	changed to {{hero_product*_sale}}

Personalised Substitutes

Merge tag	Description	Source (feed)
{{substitute_product*_title}}	product name	TITLE
{{substitute_product*_url}}	product URL	URL
{{substitute_product*_image}}	URL link to the product image	IMAGE
{{substitute_product*_price}}	product price	PRICE
{{substitute_product*_price_before}}	price before discount	PRICE_BEFORE_DISCOUNT
{{substitute_product*_brand}}	product brand	BRAND
{{substitute_product*_description}}	product description	DESCRIPTION
{{substitute_product*_product_line}}	product line	PRODUCT_LINE
{{substitute_product*_sale}}	percentage discount	calculated from PRICE_BEFORE_DISCOUNT and PRICE

The following merge tags were previously available and are still supported for now, but they will soon be deprecated and replaced in existing templates. Therefore, please stop using them:

Merge tag	Current state
{{substitute_product*_pack}}	deprecated
{{substitute_product*_free_shipping}}	deprecated
{{substitute_product*_alt}}	deprecated
{{substitute_product*_bubble_text}}	changed to {{substitute_product*_sale}}

Personalised Complements

Merge tag	Description	Source (feed)
{{complement_product*_title}}	product name	TITLE
{{complement_product*_url}}	product URL	URL
{{complement_product*_image}}	URL link to the product image	IMAGE
{{complement_product*_price}}	product price	PRICE
{{complement_product*_price_before}}	price before discount	PRICE_BEFORE_DISCOUNT
{{complement_product*_brand}}	product brand	BRAND
{{complement_product*_description}}	product description	DESCRIPTION
{{complement_product*_product_line}}	product line	PRODUCT_LINE
{{complement_product*_sale}}	percentage discount	calculated from PRICE_BEFORE_DISCOUNT and PRICE

The following merge tags were previously available and are still supported for now, but they will soon be deprecated and replaced in existing templates. Therefore, please stop using them:

Merge tag	Current state
{{complement_product*_pack}}	deprecated
{{complement_product*_free_shipping}}	deprecated
{{complement_product*_alt}}	deprecated
{{complement_product*_bubble_text}}	changed to {{complement_product*_sale}}

Visibility

In order to add more placeholders/products to the template, you will also have to divide them using special “visibility” tags. Example below ensure that at least Product1 will be included in the sent email, however Product 2-4 only if these products were identified as a valid option for a repeated order (for the specific customer). 

Product1
{{#hero2_title}}
Product 2
{{/hero2_title}} {{#hero3_title}}
Product 3
{{/hero3_title}} {{#hero4_title}}
Product 4
{{/hero4_title}}

Here is an example from the Drag and Drop editor interface. Pay attention to the “visibility” tags located in between the rows after the first row, as mentioned above: