Data analysis and customer segmentation are what marketing automation is built upon. Being able to gather information and execute marketing efforts based on certain customer or visitor characteristics is vital to your marketing success. When it comes to initializing email and newsletter campaigns, Samba gives you the ability to decide…
In order to approve Samba for sending emails on behalf of your chosen sender, you have to set it as your e-mail service provider by setting your DNS records correctly. DNS records are used for the validation of your domain. The DNS settings can usually be found in the administration…
One of the unique features of Samba is that it connects different devices of the same visitor. This allows Samba to manage personalization across different devices, which improves its performance. That’s why Samba needs to implement its measurement code – SmartPoint – into your e-commerce site. This code allows Samba…
In order to run properly, Samba requires integration with the following data feeds: Products Customers Orders Categories (optional) If you created your e-shop via one of the supported e-commerce platforms, you don’t have to bother with data integration. Just follow the step-by-step guide here. If you use a different, unsupported…
You manage your customer database yourself in Samba. In addition to signing up customers for your newsletter, you can unsubscribe customers from your newsletter, import your database from another system that you have been using, or permanently remove a customer from your database. We’ll show you how to do this…
If you need assistance with Samba, have any suggestions, or would like to share some feedback, don’t hesitate to contact us: Email: support@samba.ai Live chat: Click on the blue bubble within the Samba app. Are you a major player in the market and require superior service? We are here to…