Universal Analytics

This post is also available in: Czech

As the name implies, Google Analytics is a service offered by Google, which gives users a viable means of compiling, analyzing, and managing user data for websites.

With a Google Analytics account connected to Samba, you’re able to work directly with the data in the Samba app, analyzing each stage of the shopping process, fueling ad campaigns, and adjusting your marketing plans accordingly.

Google Analytics 4

In case you’ve already upgraded to the new GA4, we’ve described how to connect to Samba. The article can be found here.

More information about data from Google Analytics shown in Samba can be found here.

Introduction to Google Analytics

Google Analytics is able to track and provide you with a variety of data, including the following:

  • Visits – where your customers come from (geo-based and web-based), how much time they’re spending on your e-shop/site, which page they’re leaving from, etc.
  • Metrics such as conversion rate and CTR
  • Ad campaign analysis (via UTM codes)
  • Customer segmentation
  • Integration with AdWords

Getting started is easy and well worth it if you’re serious about the efficacy of your marketing efforts. To learn more, head over to https://analytics.google.com/analytics/web/

How to Guide

Once you have your Google Analytics account ready to go, and want to connect it to Samba, follow this quick guide to get started.

The first step in the process is to connect your Google Analytics account to Samba. To do this, head over to your Settings by clicking the gear icon on the top-right corner of your Samba administration panel. From there, click the “Integrations” tab and then scroll down to the “Google Analytics” tab.

You’ll then have to enter your “View ID” in the respective field (as shown below).

You can find a “View ID” of a particular view by navigating to Admin > View Settings in your Google Analytics panel. Click here to learn more about Google Analytics views.

After you enter the View ID into the respective field, press the “Save configuration” button to obtain your unique Samba email address.

This address must be added to your Google Analytics account and assigned  Read & Analyze user rights. To do this, navigate to your User permissions, which can be founder under Admin > User Permissions.

To add a new user and assign rights:

  1. Click the “+” button (as shown below) to add a new user
  2. Select “Add new users”
  3. Insert the aforementioned Samba e-mail address and check the box for “Read & Analyze” permission. Confirm by clicking on “Add”.ga_user_ytsamba

After that’s assigned, verify it’s working properly by clicking the “Check” button in Samba (the button is shown below).

If you set everything correctly, the Google Analytics tab will be highlighted in green (as shown below).

Samba wants more values

If you see extra spaces for a Service account ID, Key ID, and .p12 file, your account was created with an outdated means of Google Analytics integration. If your settings don’t work correctly, or you need to change them, contact our support at the link below. 

If you need any help or assistance, please contact our support.

Prefixes for Google Analytics

With Samba you can check easily different metrics referring to your performance directly on Main Dashboard. All these data are provided by Google Analytics which we implement in your campaigns (in case you already do not have the access to Google Analytics).

The interface between Samba and Google Analytics is ensured by campaign UTM code (utm_campaign). Take a look at our detailed article about UTM parameters.

Each campaign includes a different UTM (it can be a newsletter title, promoted product title or anything else). UTM ensures that your campaign can be found in Google Analytics and that all important and relevant data can be transferred directly to Samba reports.

Samba automatically adds a specific prefix to each utm_campaign in order to distinguish between individual newsletter types:

Type of messagePrefixExample
One-off push notificationyot_push_yot_push_SuperSale
One-off email campaign (including autopilot and external campaign)yot_email_yot_email_SuperSale
Trigger "Repeated orders"yot_trigger_fmcg_yot_trigger_fmcg_SuperSale
Trigger "Shopping Intention"yot_trigger_zsv_yot_trigger_zsv_SuperSale
Trigger "Abandoned Cart"yot_trigger_cart_yot_trigger_cart_SuperSale
API Triggeryot_trigger_api_yot_trigger_api_SuperSale
Double opt-in emailyot_popup_optin_yot_popup_optin_SuperSale
Confirmation emailyot_popup_success_yot_popup_success_SuperSale
Flow campaign - pushyot_flow_push_yot_flow_push_SuperSale
Flow campaign - emailyot_flow_mail_yot_flow_mail_SuperSale
Testing emailyot_test_yot_test_SuperSale

This post is also available in: Czech

Updated on May 26, 2023

Was this article helpful?

Related Articles