Google Analytics

As the name implies, Google Analytics is a service offered by Google, which gives users a viable means of compiling, analyzing, and managing user data for websites.

With a Google Analytics account connected to Samba, you’re able to work directly with the data in the Samba app, analyzing each stage of the shopping process, fueling ad campaigns, and adjusting your marketing plans accordingly.


Google Analytics is able to track and provide you with a variety of data, including the following:

  • Visits – where your customers come from (geo-based and web-based), how much time they’re spending on your e-shop/site, which page they’re leaving from, etc.
  • Metrics such as conversion rate and CTR
  • Ad campaign analysis (via UTM codes)
  • Customer segmentation
  • Integration with AdWords

Getting started is easy and well worth it if you’re serious about the efficacy of your marketing efforts. To learn more, head over to


Once you have your Google Analytics account ready to go, and want to connect it to Samba, follow this quick guide to get started.

The first step in the process is to connect your Google Analytics account to Samba. To do this, head over to your Settings by clicking the gear icon on the top-right corner of your Samba administration panel. From there, click the “Integrations” tab and then scroll down to the “Google Analytics” tab.

You’ll then have to enter your “View ID” in the respective field (as shown below).

You can find a “View ID” of a particular view by navigating to Admin > View Settings in your Google Analytics panel. Click here to learn more about Google Analytics views.

After you enter the View ID into the respective field, press the “Save configuration” button to obtain your unique Samba email address.

This address must be added to your Google Analytics account and assigned  Read & Analyze user rights. To do this, navigate to your User permissions, which can be founder under Admin > User Permissions.

To add a new user and assign rights:

  1. Click the “+” button (as shown below) to add a new user
  2. Select “Add new users”
  3. Insert the aforementioned Samba e-mail address and check the box for “Read & Analyze” permission. Confirm by clicking on “Add”.ga_user_ytsamba

After that’s assigned, verify it’s working properly by clicking the “Check” button in Samba (the button is shown below).

If you set everything correctly, the Google Analytics tab will be highlighted in green (as shown below).

Samba wants more values

If you see extra spaces for a Service account ID, Key ID, and .p12 file, your account was created with an outdated means of Google Analytics integration. If your settings don’t work correctly, or you need to change them, contact our support at the link below. 

If you need any help or assistance, please contact our support.

Prefixes for Google Analytics

With Yottly you can check easily different metrics referring to your performance directly on Main Dasboard. All these data are provided by Google Analytics which we implement to your campaigns (in case you already do not have the access to Google Analytics).

How to guide

The interface between Yottly and Google Analytics is ensured by campaign UTM code (utm_campaign). Each campaign includes different UTM (it can be newsletter title, promoted product title or anything else). UTM ensures that your campaign can be found in Google Analytics and all important and relevant data can be transferred directly to Yottly reports.

Yottly automatically adds specific prefix to each utm_campaign in order to distinguish between individual newsletter types:

This post is also available in: Čeština (Czech)

Updated on August 4, 2020

Was this article helpful?

Related Articles