Universal Analytics
As the name implies, Google Analytics is a service offered by Google, which gives users a viable means of compiling,...
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Google Analytics – Last & Assisted Click Attribution
Attribution in Google Analytics enables an accurate attribution of conversions across all digital channels and helps you to better understand... -
UTM Parameters
In this article, we will introduce the so-called UTM parameters. We will show what they are used for and how... -
Google Analytics 4
The following article will take a closer look at the new Google Analytics 4. What is GA4 GA4 is the...