• Transactional emails

    • July 8, 2026
    • michalstepanek

    Transactional emails are used to deliver messages that are sent in direct response to a specific customer action. Unlike marketing emails, their purpose is not to promote products or services, but to provide important information related to the customer’s activity on an online store. What Are Transactional Emails Used For?…

  • BIMI – Brand Indicators for Message Identification

    • September 26, 2024
    • michalstepanek

    What is BIMI? BIMI (Brand Indicators for Message Identification) is an advanced electronic mail specification that builds on DMARC. While DMARC enforces email authentication, BIMI adds a visual tag to authenticated emails. It works by allowing authenticated senders to display their logo next to their emails in the recipient’s inbox,…