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What are & how work email triggers

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As we have already mentioned trigger mails are fully automated mails which are send to customers based on special events, action taken by a website editor, or meaningful change in customers behavior.


Advantages of trigger emails are:

  • Increasing/Keeping customers loyalty
  • Bracing-up brand marketing
  • Increasing operational efficiency by making whole process automatic
  • Extending revenues
  • Cross selling/Up-selling
  • Bringing back inactive customers

Triggered mails work as a reminders which should remind to your customers that you are still here ready to offer them. Generally we can describe these mails as a response to a customer action (order, confirmation mail, registration) or a specific piece of event data (birthday mail, discounts).

Updated on October 24, 2019

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