Smart audiences

Smart audience presents the segment of customers created with the feature “Smart basket”.

smart basket

The feature allows you to create segments based on products you fill in.

fill in ID

By ticking the option “Allow split basket” you enable Yottly to create more than one audience segment from entered products ID.

BASKET

 

In case you allow splitting basket the customers will be devided into two or more groups according to their level of interest in concrete product. This level is assessed through data collected from their behavior tracking.

Updated on October 24, 2019

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