Online ads

The beginning of all online ads campaigns is the same.

Choose Online ads in a menu and add new campaign by clicking on New campaign. You can also see in the calendar all disabled and enabled campaigns during selected month.

Blue markers = number of static campaigns

Orange markers = number of dynamic campaigns


After selecting new campaign you need to decide which kind of banner you are going to use:

campaign detail

Brand banner

  • Banner’s content consists of one or more images which are pre-programmated and do not change
  • The same banner is shown to everyone – you cannot choose specific audience segment
  • This banner is a good choice to attract new visitors mostly
  • You can add the banner once and publish it easily through multiple channels

Upload your banners in Assets (here you can find how to upload your banners).


Select brand banner, fill in campaign’s name, responsible person and budget. YOTTLY BOT parameters are adjusted automatically according to your budget amount.

Static banner


Choose the period of running for your campaign. Write requested dates into the columns under the table.banner timing


The last step is selecting the segment you want to target and banner you want to use. On the top of the tab you can see all available banners. Clicking on small “eye” icon you can preview the banner you are going to use.segmenty banenry

Dynamic banner

  • Content is based on and adjusted to different segments while using Dynamic audiences segmentation
  • It means that content comes from customers previous browsing behavior
  • Dynamic element usually are: products, product’s info and price
  • Brings higher conversation rate, build loyalty, increase revenue, lead generation
  • Improve customer trust through personal recognition

Upload your banners in Assets (here you can find how to upload your banenrs).


Select dynamic banner, fill in campaign’s name, responsible person and budget. YOTTLY BOT parameters are adjusted automatically according to your budget amount.dynamic banner


Choose the period of running for your campaign. Write requested dates into the columns under the table.banner timing


The last step is selecting the segment you want to target and banner you want to use. On the top of the tab you can see all available banners. Clicking on small “eye” icon you can preview the design of banner you are going to use.segmenty banenry

Predictive banner

  • Maximum rate of personalization
  • There is generated different banner for every web visitor
  • Banners are created according to customer’s previous behavior and high customization

 

Select predictive banner, fill in campaign’s name, responsible person and budget. YOTTLY BOT parameters are adjusted automatically according to your budget amount.predictive banner


Choose the period of running for your campaign. Write requested dates into the columns under the table.banner timing


The last step is selecting the segment you want to target and banner you want to use. On the top of the tab you can see all available banners. Clicking on small “eye” icon you can preview the banner you are going to use.segmenty banenry

Updated on October 24, 2019

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