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Introduction to Email Marketing

Emails are a very important part of a successful marketing mix, so much so that when done well, they will deliver, on average, a 30-50% increase in earnings.

Emails are great for revealing new products, promoting existing ones, giving information about events, and much more. According to marketing experts, sending two emails per week is ideal, although sending the same email to each and every subscriber is not going to get you the most bang for your buck.

The key to creating truly successful email marketing campaigns are relevancy, timing, and ease. You want them to be personalized for each reader; you want them to be sent at the right time; you want it to be easy and efficient for you to manage the creation and execution of the emails.

Samba’s automation & optimization platform provides an easy-to-use solution that automatically analyzes, creates, and executes emails at the right time. By monitoring the shopping tendencies and interests of your customers in real time, Samba ensures your customers receive emails that speak to their needs and demands, increasing their satisfaction and your revenue.

If you would like to learn more about how Samba can help you with your email marketing, have a look at these articles:

This post is also available in: Čeština (Czech)

Updated on June 19, 2019

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