INTERSTITIAL: Online ads showing to customer even before the web page is loaded.

LAST CLICK: Refers to a web analytics model in which the “last click” is given credit for a sale or conversion (including post-last direct visits) . Said differently it shows you the place/ad where the customer came from to your webpage. You can find these data in Google Analytics > Acquisition > All traffic > Channels.

Updated on September 10, 2019

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