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Audience targeting

One of the first steps of each successful campaign should be to define the audience group you want to target. It is already well-known fact that it is almost impossible to target on all your customers with the one campaign only. Campaigns should be always customized and adjusted to customers shopping habits, browsing history, gender or other natures. The different content should be also produced for new customers and different for loyal ones who already spent some money in our e-shop.